HELPING YOU THRIVE IN THE DEPTHS OF THE DIGITAL ABYSS

OUR MISSION IS TO ASSIST AND OPTIMISE YOUR GROWTH,
DESPITE HOW DAUNTING THE DIGITAL WORLD CAN SEEM.
SERVICES
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Paid ads are how we put your brand directly in front of the right people. Instead of waiting for organic reach, ads let us target your exact audience based on interests, location, and behavior. For outdoor and adventure brands, this means filling your surf classes, selling more gear, or getting travellers to book their next experience with you.
We handle everything: writing the copy, designing the visuals, setting up the campaign, and tracking results. You’ll know exactly where your money is going and what it’s bringing back
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We offer design services tailored to your specific needs, please get in touch to discuss further details.
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Let us take charge of your brand’s presence while you focus on the adventure. We plan, post, and engage with your audience so your feed becomes more than just content, it becomes a community. From daily stories to big-picture growth, we’ll keep your brand current and seen.
ABOUT US
The Social Abyss was founded by D’Arcy O’Neill, born from a passion for adventure, travel, and breaking away from the conventional 9-to-5. With a background rooted in the water and the outdoor industry, D’Arcy saw first-hand what resonates with people who crave adventure. That knowledge became the foundation of The Social Abyss—an agency built to help outdoor brands, adventure companies, and surf retreats thrive online.
What started as a side hustle quickly grew into a results-driven marketing agency. Businesses turned to us not just for strategy, but for outcomes—and our ability to translate the spirit of adventure into digital success set us apart.
Today, The Social Abyss is a full-time agency with a growing team. Tiegan now leads as Assistant Manager, ensuring smooth operations and consistent delivery of impactful results. Together, we work with a diverse client base both in Jersey and around the world, helping brands elevate their online presence through creative, results-focused social media marketing.
Our deep connection to the ocean and outdoor lifestyle gives us a unique edge—we know what works, what engages, and how to capture the attention of those seeking adventure.
And when we’re not building brands, you’ll usually find us in the water, exploring the outdoors, or—most importantly—having a laugh.
ELEVATE YOUR PRESENCE
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OPTIMISE YOUR GROWTH
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EXPAND ONLINE INFLUENCE
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ELEVATE YOUR PRESENCE - OPTIMISE YOUR GROWTH - EXPAND ONLINE INFLUENCE -
Testimonials and Results
“Working with the social abyss has been a game changer for us. They’ve taken care of our social media and ads with great results, and the communication is always spot on. Everything’s delivered efficiently and on time, which makes my life a lot easier. Couldn’t recommend them enough!”
WE PRIDE OURSELVES ON PROVIDING A SLEEK AND EFFECTIVE SERVICE FOR ALL YOUR DIGITAL MARKETING NEEDS.
WE BELIEVE THE KEY TO GROWTH IS EFFECTIVE AND INNOVATIVE STRATEGIES. THEREFORE HERE AT THE SOCIAL ABYSS WE PROVIDE A BESPOKE PERSONAL SERVICE, EMPHASISING THE IMPORTANCE OF AUTHENTICITY, CREATIVITY AND COLLABORATION BETWEEN ALL PARTIES.
“The Social Abyss were fantastic to work with! They combined professionalism with a personal touch, making the process smooth and enjoyable. Plus, they helped us achieve an amazing 23 X ROI. Couldn’t be happier with the results. Highly recommend! ”
“The team at The Social Abyss were just what we needed!! At a time when we were floundering about how to tackle social media they came to our rescue and went above and beyond to help us. With us being old school they were so patient and explained everything perfectly and we wouldn’t hesitate to recommend them!””
MEET THE TEAM
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OWNER & FOUNDER
DARCY IS AT THE FOREFRONT OF EVERY MISSION ONLINE AND OFFLINE, A STRATEGIC AND LOGICAL THINKER. DARCY IS THE OPTIMISER OF STATISTICS AND DATA. HE IS THE HARD DRIVE TO THE COMPANY, UNDERSTANDING AND COMPARTMENTALISING ALL THE DATA AND STRATEGIES WE NEED.
WHEN HE IS NOT ON THE LAPTOP OR IN MEETINGS, YOU CAN FIND HIM IN THE OCEAN, TRAINING HIS 2 YEAR OLD BORDER COLLIE, WHIPPING UP A BOLD NEW DISH, HAVING A BEER OR OFF EXPLORING EUROPE.
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TIEGAN RUNS THE CREATIVE SIDE OF THE SOCIAL ABYSS. SHE’S ALL ABOUT COMING UP WITH NEW IDEAS, MAKING THINGS LOOK GOOD, AND KEEPING PROJECTS MOVING. SHE’S ALSO BIG ON BUILDING PROPER RELATIONSHIPS WITH CLIENTS AND MAKING SURE THAT WORKING TOGETHER FEELS EASY.
WHEN SHE’S NOT AT WORK, YOU’LL USUALLY FIND HER OUTSIDE, SWIMMING, CAMPING, OR OFF EXPLORING SOMEWHERE NEW.
WE BELIEVE THE KEY TO FREEDOM IS NOT JUST FEELING FREE SPORADICALLY,
BUT MAKING CONSCIOUS CHOICES TO ALLOW YOU TO CONSISTENTLY WORK AND LIVE
JOYFULLY, INTENTIONALLY & AUTHENTICALLY
AS MUCH AS POSSIBLE.